One product, 267 days of Search Console data, 111,872 clicks and $0 spent on advertising. The complete dataset, the method, and the parts that failed.
| Users | 249,472 |
| Clicks from Google | 111,872 |
| Impressions | 3,764,967 |
| Average CTR | 2.97% |
| Average position | 8.72 |
| Spent on ads | $0 |
Click-through rate for every position band, measured on non-brand queries from a single complete dataset, with the method and the sample sizes that make two of the rows untrustworthy.
The click distribution across 94 generated pages from one template, including the 20 that earned exactly zero in 267 days, and what the shape means before you generate ten thousand.
What a site with no authority actually earns in its first three months, why month one looks like failure, and the month that shipped nothing and grew 61%.
What brand and non-brand search actually earned on one site, why the split decides how you read every other number, and what it means for choosing a name.
How concentrated search traffic really is on one site, why the winners could not have been predicted, and what that means for how much you should invest in any single page.
These pages carry the tables. The book carries the method: 38 chapters and 6 appendices, including the complete dataset in Appendix A. See what is in it, or read the free chapters.