One book. $19, once.

How one product went from zero to 250K+ users on search alone, with nothing spent on advertising, and every number behind it. No subscription, no tiers, no upsell.

The book: $19, one payment

• All 38 chapters and 6 appendices
• Every future edition included
• The complete dataset, reproducible from the exports in Appendix A
• Read on any device you sign in on

Read it before you pay

No refunds, worldwide. Four chapters, the introduction and the five-day diagnostic are free and in full, and every tool is free with no account, so you can judge the writing before you pay for it.

Free, permanently

12 tools that run entirely in your browser. No account, nothing uploaded.