Pricing

43 reading units on taking one product from zero to 100K+ users on search alone, with nothing spent on advertising.

Free, permanently

12 tools and 14 templates, plus the free chapters. Every tool runs entirely in your browser: disconnect from the internet after the page loads and they still work. No account, nothing uploaded.

The Book: $20 once

Everything that has already happened. One payment, not a subscription.

• All 36 chapters and 6 appendices
• Every future edition included
• The complete dataset, reproducible from the exports in Appendix A

The Lab: $20 a month, or $150 a year

An optional add-on, and a second run of the book in public: building a new site from Domain Rating 0 with every number as it lands, two experiments a month including the ones that fail, the raw datasets behind each, and one site teardown a month. Paying yearly saves $90 against the monthly rate.

Both together: $170

The book and a year of The Lab in one checkout. It is the same price as buying them separately, not a discount. Cancel The Lab whenever you like and the book stays yours. It was bought, not rented.

Refunds

No refunds, worldwide. Five chapters and every tool are free to read and use first, with no account, so you can judge the writing before you pay for it.