The same pages ranked 7.30 in one country and 11.14 in another
You are judging your pages against the hardest market in the world and concluding the pages are weak.
On the same day, the same pages averaged position 7.30 in Mozambique and 11.14 in the United States. Mozambique clicked at 9.69%, the United States at 1.82% on 541,165 impressions. Nothing about the pages differed. The competitive field did.
A ranking is a property of a market
Georgia: position 6.90 at 6.17% CTR. Malaysia: 8.48 at 3.33%. The United States: 11.14 at 1.82%. The pages were identical in every case. What changed was how many established sites were already answering the same query in that market.
The reading that is tempting and wrong
"Target the weak markets" is the obvious conclusion and it is only half right. Those markets are weak because fewer people are competing, which often means fewer people are buying. Check what a visitor from each market is worth before you move a roadmap.
The channel nobody mentions
Translated results, where Google shows your page to someone searching in another language, produced 1,962 clicks from 86,117 impressions at 2.28% CTR. That is a search appearance most people never open in Search Console.
What to do with your own country table
Sort by CTR at a given position, not by clicks. Clicks tell you where you are already big. CTR at a good position tells you where the gap is open and you are welcome.
Cite this
Mailarpawar, P. (2026). The same pages ranked 7.30 in one country and 11.14 in another. RankHonestly. Measured on 267 days of Google Search Console data. https://rankhonestly.com/case-study/position-by-country
These figures are free to quote, republish and chart, with a link back.
Use the numbers
- Run this on your own export
- /guides/international-seo-small-sites
- /guides/cctld-seo
- /guides/hreflang-explained
More from the same dataset
- CTR by Google position, measured on one site instead of averaged across many
- Five pages out of 227 earned 75.2% of the traffic
The whole record
This page is one table out of it. The book is all of it, for $19 once. What is in the book, or read Chapter 20, free to read.