The Tools Are the Marketing

This chapter is in the book. Its title is listed here; the text is not published on this page.

About this book

The Tools Are the Marketing is chapter 35 of How to Grow Your SaaS to 100K Users Without Spending on Ads, a playbook on taking one product from zero to 100K+ users on search alone, with nothing spent on advertising. Every claim in it is checked against the real data, including the three findings that contradicted the author.

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• Previous: What It Costs to Charge Money
• Next: Programmatic Pages, and the 82% That Do Nothing

Free tools that implement this book

• Search Console Analyzer: Drop your export, get a verdict
• SERP Audit: Paste a URL, get the fix list in priority order
• Schema Generator: Valid JSON-LD, with the guard rails on
• SERP Preview: Pixel-accurate, not character-counted
• Position Value Calculator: What is rank 4 actually worth?
• Schema Inventory: Which structured data is on which page
• Internal Link Graph: Which pages nothing points at
• OG Image Generator: And what it looks like once each platform crops it
• Noise or Signal: Did that actually do anything?
• Programmatic Set Analyzer: How many of those pages actually work?
• Crawler View: What lands in the HTML, before anything runs
• Log File Analyzer: What Googlebot actually crawled