Lots of impressions but no clicks: what it actually means
Search Console shows thousands of impressions and almost no clicks, and it is not obvious whether that is a good sign or a bad one.
First, find the position
Impressions with no clicks at position 30 means you are appearing on page three, where nobody scrolls. That is not a snippet problem and no title rewrite will fix it. You need authority, and that takes months.
Impressions with no clicks at position 10 to 15 is the fixable one
Here you are being seen by people who are looking, and they are choosing something else. The title, the description, or the match between what they typed and what your snippet promises is wrong. This is a twenty-minute edit with a measurable outcome inside two weeks.
An impression is not a visit, and counting them as progress is the trap
Impressions are the most flattering number in Search Console and the least connected to anything. A page can triple its impressions and lose clicks. Track clicks, and use impressions only to work out which of the two problems above you have.
Impressions are cheaper than they look
An impression means you appeared, not that you were seen. Position 30 on a query nobody scrolls counts identically to position 2. On this site, 93 of 160 pages earned fewer than 10 clicks across 224 days while collectively logging hundreds of thousands of impressions. Impression growth with flat clicks is the single most common way a dashboard flatters a site that is not working.
The fastest diagnostic is your own search result
Take the query, run it in an incognito window, and find yourself. You will usually know within five seconds: you are below the fold, or your title answers a different question than the one asked, or the three results above you are answering it more completely. That is a better diagnosis than any tool will give you, and it costs nothing.
Measured, not asserted
One page on this site collected 13,243 impressions and 43 clicks at position 12.03, a 0.32% click-through. Twenty-two pages recorded zero clicks and not one of them recorded zero impressions, which is what makes the distinction above worth drawing.
Free tool for this: SERP Audit. No account, nothing uploaded.
Where this goes deeper
Every number on this page comes from one complete dataset: one product taken from zero to 100K+ users on search alone, with nothing spent on advertising. The full argument is Chapter 17 of the book. Five chapters are free to read.